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Joanne McKinney Discusses Brand Planning

  • Joanne McKinney - Interview - The Burns
  • Joanne McKinney is Chief Strategy Officer for the Burns Group, an independent Branding and Advertisi...
  • I actually think it's really interesting, the idea of brand, I think, is really misunderstood or eve...
  • 4/16/2016

Kathleen Carroll Discusses Misunderstandings About

  • Kathleen Carroll - Interview - The Brand
  • Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for...
  • Three things about consumer insights, I would say. The first is, when you get there, they?re so sim...
  • 9/24/15

Kathleen Carroll Discusses Keeping Up With Demogra

  • Kathleen Carroll - Interview - The Brand
  • Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for...
  • Well, one of them is that authentic attachment, you know, to your brand. And I also think they?re n...
  • 9/24/15

Kathleen Carroll Discusses Brand Management

  • Kathleen Carroll - Interview - The Brand
  • Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for...
  • When a brand?s doing well, everything is great, everyone?s career is great and they?re all claiming ...
  • 9/24/15

Maria Pacheco Discusses Decision To Create An Umbr

  • Maria Pacheco - Interview - Wakami
  • Maria Pacheco is the founder of Wakami. Maria was born in Guatemala City, living there...
  • You know, after the Salcaja success where we incubated other businesses and realized that it was tou...
  • 10/8/2014

Maria Pacheco Discusses Growth And Impact

  • Maria Pacheco - Interview - Wakami
  • Maria Pacheco is the founder of Wakami. Maria was born in Guatemala City, living there...
  • We're so proud because the last four years we grew 100% each year. So from, you know, $125,000 sale...
  • 10/8/2014

Kerry Trueman Discusses How To Develop Your Brand

  • Kerry Trueman - Lecture - Eating Liberal
  • Kerry Trueman is an environmental activist who has written about edible landscaping and organic g...
  • What are the things that you may be doing differently? Without knowing what type of farming you're ...
  • 11/1/2010

Christine Marchuska Discusses Growing The Company

  • Christine Marchuska - Panel - Fashion Wi
  • Christine Marchuska is CEO of c. marchuska. c. marchuska is an eco-friendly clothing line by Chri...
  • The way I was raised in my family, my dad didn't do business plans. He would just show up at home a...
  • 4/15/2010

Verneda White Discusses Importance of Building a B

  • Verneda White - Panel - Fashion With Soc
  • Verneda White is the founder and Creative Director of Human Intonation. Human Intonation is a unise...
  • Again coming from a small business standpoint, I'm building a brand. I think if I asked anyone toda...
  • 4/15/2010